Salvatore Ferragamo celebrates the marriage of tradition and innovation in its Spring Summer 2018 campaign, signaling an energetic and freshly imagined landscape for one of the most treasured houses of fine Italian craftsmanship and industrial expertise.

Shot amidst sumptuous interiors filled with works of Italian master artists, the modern sophistication of this season’s muses – Faretta, Fei Fei Sun and Luc Defont-Saviard – is captured in Karim Sadli’s pure graphic portraiture. The Spring Summer 2018 collection of Ferragamo shoes and accessories finds its natural context in this setting and with these protagonists – all a reminder that the future depends on the rich traditions of the past.

The Spring Summer 2018 campaign will be globally released online, in print and outdoor as of February 2018. 

Creative Direction: Paul Andrew Photography: Karim Sadli

Art Direction: DJA

Talent: Faretta, Fei Fei Sun, Luc Defont-Saviard