SALVATORE FERRAGAMO INNOVATES THE CUSTOMER EXPERIENCE
Thanks to the Microsoft Azure Cloud platform and HoloLens 2 mixed reality headset, the Made-to-Order Tramezza service is innovating by making the experience of customization and online purchase of Salvatore Ferragamo men’s shoes even more engaging.
Milan, October 15th, 2020 - Salvatore Ferragamo relies on Microsoft and its technological partner Hevolus for its digital transformation path, to enrich the customer experience and meet the expectations of increasingly digital customers. Thanks to Microsoft's Cloud Computing and Mixed Reality technologies, upon which Hevolus's Augmented Store at Home platform is based, the brand will offer an innovative service to its customers. With this service, they will be able to choose and customize the Tramezza men’s shoe collection, and it will be used in-store or online through an immersive and very high-resolution experience. By browsing in a dedicated web application based on the Azure cloud, customers of the Made-to-Order Tramezza program will be able to visualize the digital twin of the shoes on their screen and interact with their accurate 3D reproduction to customize materials, colors, details and finishes, giving life to their own custom Made-to-Order Tramezza.
The service allows you to:
- choose from four Tramezza models (Baron, Barclay, Brighton, Ronald), five materials - from Betis to suede, crocodile leather, lizard, crocodile nubuck - and nine colors;
- customize the sole by choosing the color;
- choose the buckle;
The platform also allows you to start shared interactive sessions in augmented reality, during which a client advisor can enter users' virtual room wearing Microsoft's HoloLens 2 holographic computer or the store device to support them during the choice and configuration of the model that is most suitable for their needs and during customization phases. Thanks to the Mixed Reality of Microsoft HoloLens 2 and the Azure Spatial Anchors, the client advisor can visualize the selections made by the customer, lead the experience and remotely assist the configuration process, the creation of the wishlist and the order management. Finally, at the end of the experience customers can also visualize the digital twin of their shoe in augmented reality. Click here to access the Made-to-Order Tramezza platform.
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