Florence, May 15 - Salvatore Ferragamo celebrates the launch of The Ferragamo Studio handbag under the Creative Direction of Paul Andrew with New York based, European artist Ana Kras. The studio is revered as a powerful space for creatives to design, photograph, dance and ultimately explore the endless depths of the imagination, just as it was for Salvatore Ferragamo himself.  

The Ferragamo Studio Bag celebrates the founder’s first studio, the Hollywood Boot Shop in California with a digital project marking the first exploration of the distinct colours developed for the Pre-Fall 2018 Collection by Paul Andrew.  Through a series of images and short films, Kras opens up her private art studio as she celebrates talent and craft, each inspired by a distinct colour and style of the Ferragamo Studio Bag. Artisanal craftsmanship becomes the seamless link between Ferragamo’s dedication to Made in Italy, the Florentine tradition of handmade craft, and the delicate yet precise, refined movement of the artist’s hands – the ultimate tool of her trade across all media – a simple reminder of skilled workmanship.  

Kras explores art, fashion and her creative process, “The Ferragamo Studio bag symbolizes a desire for timeless iconicism, a merit the Ferragamo house is internationally known for and one I remember well from my youth.”  

Ana embodies the essence of the Ferragamo Studio woman: an independent, contemporary creative with effortless personal style and purpose, demanding form and function. The artist works in several different fields simultaneously - furniture and object design, interior architecture, drawings, paintings, sculptures, photography and fashion.